I find the Amazon Fashion shopping experience to be entirely frustrating, so imagine my surprise when the recommendation engine took me a few clicks from pearl earrings to Amazon’s own fashion brand, Daily Ritual. The surprise didn’t end there when I discovered that items are offered in sizes 0 – 40 and every piece is $30 or less. Bless the algorithm because finding an item available in a true 4x on Amazon is truly like finding a unicorn.
The only other brand that comes to mind when I think of this depth of size inclusivity is Universal Standard, which also offers sizes 0 through 40. Amazon has listed the plus sizes and straight sizes separately, so it’s difficult to see which items are offered in the entire size range. Some items are only offered in straight sizes, but it does appear that the core items are available in all sizes.
Most of the items are variations of basic silhouettes: short-sleeved t-shirts, longsleeved t-shirts, tank tops, and dresses in every varying sleeve length & neck combination imaginable. The color palette is extremely neutral, with the occasional (and inconsistent) inclusion of blue & blush. The price point is good and the size range is excellent, but it wasn’t until I scrolled across the Daily Ritual Sweatshirt Dress in Olive that I felt my fashion senses tingling.
My rule is that if I can think of at least three outfits to wear with a piece of clothing that it must be purchased immediately. I love this hoodie sweatshirt dress in black, but it was the olive shade that had me dreaming of leather leggings, ankle boots, and lazy Sundays on the couch.