Y2K Cult Beauty Favorites That Remain Undefeated


From Baby Phat to baby pink, Paris Hilton to Juicy Couture, there are some things that are undeniably 2000s. Fortunately, some of the most beloved beauty products outlived their time in the spotlight to ascend to bonafide cult status. Few beauty products survive relentless trends & reformulations, but these 5 have stood the test of time.

The Return of The Y2K Aesthetic

Lancôme Juicy Tubes, $25


One whiff of the Juicy Tube's signature fragrance and I am instantly transported back to the days when department store beauty counters reigned supreme.  Slightly sticky, high gloss, & sheer in color, Juicy Tubes are the perfect jelly gloss to keep in the pocket of your jeans - or Baguette.

Herbal Essences Shampoo, $8


If you have ever heard the joyful exuberance of a spokesmodel washing her hair with Herbal Essences shampoo, then it's likely you already know how incredible the fragrances are. Grab a bottle & turn your shower into a fantasy.

Victoria's Secret Love Spell, $18


Body sprays held a particular fascination in the early 2000s, but no scent held quite the same obsession as Love Spell from Victoria's Secret. The packaging may have changed, but the iconic cherry blossom & peach scent remains iconic.

John Frieda Frizz Ease, $11.99


John Frieda turned frizz from a minor annoyance into an enemy that must be defeated. For those of us that battle frizz, Frizz Ease remains a staple - especially when ussed in conjunction with a flat iron.

Chi Original 1" Flat Iron, $79.99


Every few years a new innovation in hair tools comes along & holds our fascination. When it comes to pin-straight hair, even 20 years later the Chi 1" flat iron remains undefeated. Flat hair, fine hair, curly hair, course hair - it doesn't matter. The Chi will straighten them all.



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