These Are Fashion's Most Size-Inclusive Brands

What is a size-inclusive brand?

1: A majority of pieces are available in the full range of sizes

2: Uses diverse model sizes on product pages & in marketing

(our definition)

3: Plus sizes are listed on the same product page as straight sizes

4: The upper sizes can be seen prominently featured on social medai

Universal Standard

Size range: 00 - 40

Fashion cred: collaborations with Rodarte & Erdem

Investors include Gwyneth Paltrow, and founders from Net-a-Porter, Matches Fashion, Toms, and Soul Cycle

Allows free exchanges of Fit Liberty items if you size changes within one year of purchase


Size range: 0 - 36W

Fashion cred: Customers can tailor items to their preferences, height, and measurements either in standard sizing or custom sizes

Fit guarantee on the first three orders

Change neckline, sleeves, length & more on every item

Girlfriend Collective

Size range: XXS - 6XL

Fashion cred: Self-described as slow fashion and eco-friendly, items are crafted from recycled materials including fishing nets and plastic bottles, 

Also offer gender-neutral and maternity collections

Customers can exchange Girlfriend leggings for a discount on a future purchase & the material will be upcycled into a new pair.

Loud Bodies

Size range: 2XS - 10XL

Fashion cred: Ethically and sustainably sourced slow fashion

Free custom orders

The brand is transparent on social media, sharing the staff of four who make the clothing, business challenges during COVID, and even the strategy behind item pricing.

Good American

Size range: 00 - 24

Fashion cred: Founded by Khloe Kardashian and Emma Grede, a graduate of London College of Fashion and SKIMS Founding Partner

Created a size 15 in 2018 after 50% of the brand's returns were size 14s and 16s

After launching with denim, the brand has expanded into activewear, clothing, and shoes