As we become more & more globally connected, you might think that drugstore beauty brands are the same in every country, but that’s far from true. Product lines are released at different times, under different names, or sometimes not at all, so my head was totally spinning the first time I walked into Boots. For the most part, we have reasonable access to the same products and brands, with a few key differences. After spending six months in England, my time roaming the aisles of Boots and Superdrug to find what was new, different, interesting, and exciting is finally being put to good use. Although you may be able to find the products I’ve recommended online (often at exorbitant markups), I haven’t included any products that can often be found in retail stores, like Rimmel (most drugstores), Makeup Revolution (Ulta), Soap & Glory (Ulta, Walgreens), and No 7 (Ulta, Walgreens). In the UK you won’t find drugstore mainstays like Cover Girl, Neutrogena, Milani, or Wet N Wild, but you can find Aussie, Garnier, Simple, Sally Hansen, elf, and NYX with ease. Similar to Walgreens (and also owned by the same company), Boots carries French pharmacy brands like Avene, La Roche Posay, … Continue reading An American’s Guide To Shopping UK Drugstore Beauty