Inside GabiFresh’s Retro Swimsuit Wonderland

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Gabi Gregg, aka influencer and designer GabiFresh, just dropped her Spring 2019 collection with perpetual “every body” marketing offender Swimsuits For All. The 11-piece collection is retro-themed, pulling inspiration from 50s and 60s glamour. The campaign, featuring Gregg, Brie Kish, Hadassah McGrew, and Zach Miko, feels like a fever dream fresh off the Down With Love movie set.

Most items are available in numerical sizes 12-24, although six styles are available in size 10 and four styles are available in size 26, and cup sizes D/DD through G/H. Prices range from $78 for the Fame Maxi Dress to $120 for the Princess Halter High Waist Bikini, although all pieces seem to be discounted at the time of publication.

Gabi’s swimsuit collections continue to push the boundaries of plus size swimsuit design, often leading to copycat designs from other retailers, it bears repeating that Swimsuits For All gets a lot of mileage out of the implied inclusivity in their brand name. To some extent, the brand is truly inclusive with swimsuits available in sizes 4 through 40, however, both SFA collaborations with plus size influencers Gregg & model Ashley Graham are only fully available through size 24. Sizes 28 & up are relegated to a separate section of the site populated by designs that look like they came from the dusty corners of sad department stores. Gabi’s own brand, Premme, designed in collaboration with influencer Nicolette Mason, is available in sizes 12-30.

Shop the full collection in the gallery below (desktop) or at Swimsuits For All.

Is this collection what you’ll be wearing poolside this summer? Sound off in the comments below!

This post was last modified on October 28, 2019 3:11 pm

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Sarah Conley

Sarah Conley is a veteran content creator and marketing consultant from Fayetteville, Arkansas. After publishing her first blog, Style It, for over 10 years, she launched Rascal Honey in early 2018 to offer a fresh perspective on style. Her writing has appeared on Time, Teen Vogue, The Huffington Post, Glamour, and Lucky. She's also appeared in tv interviews on CNBC, Fox News, Great Day Washington, The Huffington Post Live, and People Now. She's worked as a social media consultant for the past nine years, helping fashion & beauty brands like MAC Cosmetics, NARS, Prescriptives, Origins, David Yurman, ELOQUII, ellos, Nine West, Clé de Peau Beauté, Diane von Furstenberg, and many more create meaningful communities online. When she's not writing about style or shopping for makeup at Sephora, she's cheering on the Arkansas Razorbacks and perfecting her guacamole recipe.

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