Every Item That’s 50% Off During Ulta’s 21 Days of Beauty

It’s no secret that Sephora pushed up the date of the Beauty Insider Sale and made improvements to the Beauty Insider rewards program to be more competitive with Ulta. The 21 Days of Beauty sale is a marathon, not a sprint, and requires strategic planning to make the most of the event.

Roll up your sleeves, pull the Shopping Is My Cardio t-shirt out from the back of your closet, and set your alarm five minutes earlier for the month of September: the Ulta 21 Days of Beauty Sale has arrived! If you’re not familiar, for 21 days Ulta deeply discounts singular items for a one day only discount, with the majority being available both online and in-store. It’s a fantastic opportunity to stock up on your favorites and try products that you’ve been curious about at a steep discount.

Ulta’s free shipping threshold is $50, although Diamond tier members receive free shipping on orders of $25, so strategize accordingly your online and in-store purchases. Below the official 21 Days of Beauty sale calendar are direct links to each product, along with any relevant reviews. My most recommended products will be highlighted.

September 2

• ? Too Faced Hangover Replenishing Face Primer, $17 (normally $34)
• Peter Thomas Roth Water Drench Cleanser & Hyaluroinc Cloud Serum, $14-32.50 (normally $28-65)
• ? Lime Crime Venus Eyeshadow Palettes, $19 (normally $38) *online only

September 3

• ? Stila Smudge Stick Waterproof Eyeliners, $11 (normally $22)
• Proactiv 3-Step System, $25 (normally $50)
• Philosophy Time in a Bottle 100% In-Control Resist Renew Repair Serum, $38 (normally $76) *online only
• ? Lancôme Visionnaire Eye Cream Advanced Multi-Correcting Eye Balm, $32.50 (normally $65) *Platinum Perk, online only

September 4

• ? Becca Shimmering Skin Perfector Liquid Highlighter, $20.50 (normally $41)
• Mario Badescu Acne Facial Cleanser, $7.50 (normally $15)
• Butter London Glazen Lip Glaze, $9.50 (normally $19) *online only
• Eyeko Mascara, $9.50-$15 (normally $19-30) *online only

September 5

• ? Benefit Hoola & Hoola Lite Matte Bronzing Powder, $15 (normally $30)
• ? Skyn Iceland Cooling 4 ct. Eye Gel, $7.50 (normally $15)
• Juice Beauty PHYTO-PIGMENTS Illuminating Primer, $18 (normally $36) *online only
• Kopari Save Face Oil, $22 (normally $44) *online only

September 6

• ? Tarte Tarteist^™ Quick Dry Matte Lip Paint, $10 (normally $20)
• Murad Age Reform Hydro-Dynamic Ultimate Moisture, $37.50 (normally $75)
• Beautyblender Blendercleanser Solid, $8 (normally $16)
• PÜR Masks, $13-14.50 (normally $26-29) *online only

September 7

• ? Lancôme Monsieur Big Mascara, $12.50 (normally $25)
• Perricone MD Cold Plasma Plus Products, $42.50-79.50 (normally $85-159)
• Clinique Blended Face Powder & Brush, $13.50 (normally $27) *online only

September 8

• ? Anastasia Beverly Hills Brow Definer Pencil, $11.50 (normally $23)
• ? Philosophy Purity Made Simple Pore Extractor Exfoliating Clay Mask, $17.50 (normally $35)
• OFRA Select Highlighters, $14.50-16 (normally $29-32) *online only

September 9

• ? bareMinerals Mineral Veil Finishing Powders, $11-13.50 (normally $23-27)
• It Cosmetics Brushes For Ulta Velvet Luxe Brushes, $12-49 (normally $24-98)
• Exuviance Select Age Reverse, $39-39.50 (normally $78-79)
• ? MAC select M•A•C girl palettes, $19.75, (normally $39.50) *Platinum perk, online only

September 10

• Stila One Step Correct and One Step Primer Face Primers, $18 (normally $36)
• Estee Lauder DayWear Moisture Cremé 1.0oz, $17 (normally $34)
• Flesh Beauty All Highlighters, $9-14 (normally $18-28) *online only
• Beauty by Popsugar All Lip Products, $9-12 (normally $18-24) *online only

September 11

• ? Buxom Plumpline Lip Liner, $9 (normally $18)
• ? Lancôme Cils Booster XL Vitamin Infused-Mascara Primer, $12.75 (normally $25)
• ? Mally Beauty Mallywood Collection, $10-18 (normally $20-32) *online only
• Algenist POWER Recharging Night Pressed Serum, $47.50 (normally $95) *online only

September 12

• Too Faced Lip Injection Extreme, $14 (normally $28)
• Dermablend Original Setting Powder, $13.50 (normally $27)
• LORAC Mascaras, $12 (normally $24) *online only
• St Tropez Gradual Tan Tinted Everyday Body Lotion, $15 (normally $30) *online only

September 13

• ? Smashbox Photo Finish Pore Minimizing Primer, $19.50 (normally $39)
• ? Clarisonic Cleansing Brush Heads 1ct., $13.50-16 (normally $27-32)
• ? Velour Lashes Select false lashes and accessories, $7-14.50 (normally $14-29) *online only

September 14

• ? It Cosmetics Brow Power Universal Eyebrow Pencil,$12 (normally $24)
• ? Dermalogica Special Cleansing Gel, $19 (normally $38)
• Dose of Colors Matte Liquid Lipstick, $9 (normally $18) *online only

September 15

• Tarte Lights, Camera Lashes^™ 4-in-1 Mascara and Tarteist^™ Lash Paint Mascara, $11 (normally $23)
• Mario Badescu Vitamin C Serum, $22.50 (normally $45)
• Cover FX Perfect Setting Powder, $17.50 (normally $35) *online only
• Skyn Iceland Pure Cloud Cream, $27.50 (normally $55) *online only
• Benefit Free Brow Wax with $50 Benefit Purchase, (normally $21)

September 16

• Too Faced Chocolate Bar Eyeshadow Palette, $24.50 (normally $49)
• Philosophy Renewed Hope in a Jar 2 oz., $19.50 (normally $39)
• Benefit Goof Proof Brow Pencil, $12 (normally $24) *Platinum perk, online only

September 17

• Becca Ever-Matte Poreless Priming Perfector, $19 (normally $38)
• First Aid Beauty Face Cleanser, $10 (normally $20)
• Laura Geller Liquid Foundation, $16.50-19 (normally $33-38)
• Strivect Advanced Acid Rehydrate + Replump Hyaluronic Dual-Response Serumin, $39.50 (normally $79) *online only

September 18

• Tarte Double Duty Beauty™ Busy Gal BROWS Tinted Brow Gel, $9 (normally $18)
• Serovital Hgh Dietary Supplement, $49.50 (normally $99)
• Nudestix Concealer Stick, $12 (normally $24)
• Cargo Cosmetics all lip products, $8-12 (normally $16-24)

September 19

• MAC In Extreme Dimension 3D Black Lash Mascara, $12 (normally $24)
• Juice Beauty all skincare kits, $20-26 (normally $40-52)
• Discover Skincare Brands *assorted brands and products*

September 20

• Cover FX Custom Enhancing & Glitter Drops, $21-22 (normally $42-44)
• ? Origins Morning Must Haves, $11 (normally $22)
• It Cosmetics It Brushes for Ulta Airbrush Buffing Foundation Brush #110, $12 (normally $24) *online only
• Exuviance Performance Peel AP25, $38.50 (normally $77) *online only

September 21

• Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator 1oz, $9.50 (normally $19)
• Benefit POREfessional Face Primer, $16 (normally $32)
• DERMAdoctor Kakadu C High Potency Evening Oil, $37 (normally $74) *online only
• Patchology FlashPatch Rejuvenating Eye Gels, $25 (normally $50) *online only

September 22

• ? Urban Decay All Nighter Long-Lasting Makeup Setting Spray, $16 (normally $32)
• ? It Cosmetics Confidence in a Cream Moisturizing Super Cream, $24 (normally $48)
• Buxom Va-Va-PLUMP Shiny Liquid Lipstick, $10 (normally $20) *online only

Whew, what a list! What are you looking forward to the most? Share your product picks in the comments below so your fellow readers don’t miss out!