Smashbox Always On Liquid Lipstick in Bawse Review

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A red lipstick review? Tell me you aren’t surprised.

Although it could be said that I believe all lipsticks, especially the red ones, are special, this one is extra super special. It’s a collaboration between Smashbox and one of my favorite YouTubers, Lilly Singh. You may have seen her on billboards around NYC and LA alongside the characters she’s best known for playing – her parents. Her comedy videos have amassed her over 9 million subscribers, but it’s her vlogs that have me coming back every day. Her work ethic is incredible & inspiring.

I’ve even tweeted her before asking which shade of red lipstick she was wearing, which I now suspect was her custom shade of Smashbox Always On Liquid Lipstick, Bawse. The color is based on Lilly’s signature shade, perfected in the new Smashbox Always On Liquid Lipstick formula. It’s no secret that I’m a liquid lipstick lover, as are so many of us these days, but the Smashbox formula is among my favorite. It has a mousse texture, similar to the Kat Von D Everlasting Liquid Lipstick or Stila Stay All Day Liquid Lipstick formula, but a bit more fluid.

Smashbox Always On Liquid Lipstick in Bawse

At a luncheon celebrating the collaboration, everyone who attended applied Bawse the moment they sat down. It was thrilling to see so many women of different skin tones & ages wearing a shade that looked uniquely incredible. On some people, it looks like a brighter, truer red, while on others it appears more berry. If you’re looking for a great long-wearing alternative to MAC’s Ruby Woo, Bawse just might be it!

Where to buy: Sephora | Ulta | Nordstrom

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Sarah Conley is a veteran content creator and marketing consultant from Fayetteville, Arkansas. After publishing her first blog, Style It, for over 10 years, she launched Rascal Honey in early 2018 to offer a fresh perspective on style. Her writing has appeared on Time, Teen Vogue, The Huffington Post, Glamour, and Lucky. She's also appeared in tv interviews on CNBC, Fox News, Great Day Washington, The Huffington Post Live, and People Now. She's worked as a social media consultant for the past nine years, helping fashion & beauty brands like MAC Cosmetics, NARS, Prescriptives, Origins, David Yurman, ELOQUII, ellos, Nine West, Clé de Peau Beauté, Diane von Furstenberg, and many more create meaningful communities online. When she's not writing about style or shopping for makeup at Sephora, she's cheering on the Arkansas Razorbacks and perfecting her guacamole recipe.