Estee Lauder’s prestigious heritage hasn’t translated into sales with modern consumers, even though the 72-year-old brand has an
I have a very long history with Estee Lauder, the heritage cosmetic brand that is persistently trying to find it’s way into the heart of millennial customers. Growing up, there was a sustained period of time where all my mom wore was Estee Lauder. After Jean Nate, after Halston, she had a nearly a decade-long commitment to Estee Lauder Beautiful, leading to the point that her quintessential Christmas gift was the blockbuster GWP available during every holiday season.
As a result of my mother’s obsession, I began wearing Estee Lauder Pleasures throughout high school & college, not to mention the GWP items I (not so) subtlety siphoned from my mom’s bathroom counter. This was my first true experimentation with lip color, as my mainstay CoverGirl Lipslicks didn’t pack quite the same punch. A few shades remained with me as I began to fully embrace my love of beauty, and it wasn’t long until I worked at the local department store Lancome counter. Although my heart was with the MAC team, my eyes (and wallet) often wandered over to Clarins, Estee Lauder, and Origins. Still to this day I have my favorite long since discontinued ridged gold tube of raspberry lipstick tucked away in a box, waiting for the day when I can have a shade recreated with the same saturation, depth, and luminosity. That is one special color.
The scent of Estee Lauder lipsticks was never my favorite, but as I began to try more formulas from more brands, the scent eventually began to turn my stomach. Lauder’s fragrance choice wasn’t the only scent I felt this way about; Lancome, Dior, and L’Oreal are all offenders. My singular Chanel lipstick doesn’t smell the greatest, neither do my tubes of YSL, but Lauder and Lancome have always stood far above the competition in the Bad Lipstick Fragrance Olympics©.
Imagine my surprise when I recently tried two of Estee Lauder’s newer formulas, Pure Color Love
Although I loved so many products in the now discontinued The Estee Edit line, I was disappointed in the lipstick formula that I tried. The color, though beautiful, wore off in a way that can only be described as patchy. Although I am adamant that The Estee Edit didn’t receive the chance it truly deserved, I am happy to see Estee Lauder investing in their core business by making these small, but necessary changes to modernize. I can’t wait to see what comes next!
If you have a favorite Estee Lauder product, please tell me about it in the comments below! We’re already Advanced Night Repair and Double Wear devotees in this house, so I’m excited to learn about some hidden gems.