The Best Liquid Lipstick Lip Primer

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Any liquid lipstick devotee knows the endless cycle of lip scrubs & balms in an effort to defeat what I refer to as Desert Lips. Crusty, cracked lips aren’t a friend to anyone, but fortunately, I found a solution: L’Occitane Shea Butter is the best primer for liquid lipsticks.

I’ve tried lip balms of all textures and even my beloved Buxom True Nude Lip Foundations, but nothing quite compares. The appeal of pure shea butter is that it’s hydrating without being slick and it creates a thicker barrier that gives the lipstick formula something other than your own lips to cling onto. On your lips, shea butter feels a bit waxy, is virtually colorless, and is about as close to matte lip balm as I imagine there could ever be. (It’s also a great alternative to lip balms for men, should you know someone who could use that tip.)

A tin of L’Occitane Shea Butter is just bigger than a quarter is only $12 and it’s a wonderful makeup bag multitasker. I love it for my cuticles because it isn’t as emollient as an oil or cuticle cream, so it doesn’t run down my fingers onto my devices. It’s also great on flyaways and dry patches, too. If you’re shopping in store, you can customize your travel size tin with your initials, too. They’re super cute!

Where to buy: L’Occitane

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Sarah Conley
Focusing on style and self-esteem with her inimitable sass, Sarah has helped change the conversation about plus size fashion. She is a socially connected influencer, has been the star of viral videos, and helped lead an anti-body shaming campaign that earned an apology from O, the Oprah Magazine. With an approach that is more Role Model than Runway Model, Sarah has built a credible connection with the fashion community as a whole. As a freelance writer, her work has appeared in TIME, CNN, Teen Vogue, Glamour, InStyle, Lucky, and more. As a consultant, her social strategies have been executed by former clients ELOQUII, Undone Beauty, NARS, MAC Cosmetics, David Yurman, Diane von Furstenberg, Nine West, Clé de Peau Beauté, and many more. Currently, she serves as the Director of Marketing for Arkansas’s only cut-to-order cheese shop, Sweet Freedom Cheese in Bentonville, Arkansas. When she’s not educating people on the wonders of artisanal cheese or taking her rescue dog, Blueberry Shortcake Flowers, for a walk, Sarah can be found on Twitter and Instagram at @imsarahconley.

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