A Serum Foundation To Love

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If you had told me a month ago that I’d be absolutely head-over-heels in love with a new foundation, I’d tell you that you were totally insane. Nothing could compare to my beloved Revlon ColorStay, could it?

What was an even bigger surprise is that the foundation comes from none other than Bare Minerals. I haven’t given the brand much thought since I tried (and hated) the loose powder foundation, mostly because I’m a messy bessy who spills everything everywhere. Loose powder & I are not a good combination, but fortunately, I don’t have to worry about that with BareSkin. The launch of their latest (and first) liquid foundation is kind of a big deal because they haven’t released a new foundation since 2012. In 20 years, they have only launched 2 other foundation products. Given the number of foundations that I’ve purchased this year alone, that’s pretty crazy!

At first touch, BareSkin ($29) might feel like any other serum foundation. It feels very similar to L’Oreal’s Magic Nude (now discontinued) and the Josie Maran Matchmaker Serum Foundation, and like these formulas, it also doesn’t contain any water. They’ve created a solution that relies on coconut derivatives to suspend jojoba coated pigments but skipped oil, fragrance, and parabens. BareMinerals is also marketing it as a brightening serum + foundation in one, however, the biggest difference I’ve found is that Bare Skin actually “dries down” on your skin.

I’ve started setting it with BareMinerals’ Mineral Veil, in part due to the SPF 25 protection, but also due to my renewed interest in the brand. The two work together in perfect harmony, combining together for coverage that still looks like skin. Every time I wear this combo, I receive compliments, which is the barometer by which I measure all new products.

Speaking of application, a lot of fuss is being made over the brush ($28), and with good reason. It is specially designed to work with the lightweight texture, with a well nested inside densely packed bristles to prevent the foundation from sinking down into the ferrule. The team recommends starting with one drop, and while I tried to rebel, I’ve realized that they were right. It only takes two drops to cover my entire face. Other directions from the team were to shake the bottle well, even in between drops. Because the formula doesn’t contain water, it is very easy for the pigments to settle.

Where to buy: Sephora | BareMinerals | Ulta

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Overall, BareMinerals BareSkin Serum Foundation is a great choice for people who aren't always fond of serum foundation formulas or BareMinerals powder foundation options. The 20 shades that were included in the launch are by no means groundbreaking, but better than I would have expected from BareMinerals. It's priced well for a prestige foundation, but the addition of the specific brush does price the foundation right along with other prestige competitors. The bottle packaging doesn't have a pump and requires constant agitation between drops onto the brush. Outside of the minor packaging annoyances, if you can find your shade and aren't committed to a bulletproof foundation, I recommend giving it a try!


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Sarah Conleyhttps://rascalhoney.com
Focusing on style and self-esteem with her inimitable sass, Sarah has helped change the conversation about plus size fashion. She is a socially connected influencer, has been the star of viral videos, and helped lead an anti-body shaming campaign that earned an apology from O, the Oprah Magazine. With an approach that is more Role Model than Runway Model, Sarah has built a credible connection with the fashion community as a whole. As a freelance writer, her work has appeared in TIME, CNN, Teen Vogue, Glamour, InStyle, Lucky, and more. As a consultant, her social strategies have been executed by former clients ELOQUII, Undone Beauty, NARS, MAC Cosmetics, David Yurman, Diane von Furstenberg, Nine West, Clé de Peau Beauté, and many more. Currently, she serves as the Director of Marketing for Arkansas’s only cut-to-order cheese shop, Sweet Freedom Cheese in Bentonville, Arkansas. When she’s not educating people on the wonders of artisanal cheese or taking her rescue dog, Blueberry Shortcake Flowers, for a walk, Sarah can be found on Twitter and Instagram at @imsarahconley.

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